For entrepreneurs, marketing efforts require a considerable investment of time and money. The issue is when you don't get the desired leads. You are not the only one finding lead generation a tough battle, with many competitors vying in the same niche. In fact, in recent data in 2024, 61% of marketers agree that generating high-quality data is the biggest challenge they face. With rising costs and soaring competition, businesses need data-driven and more innovative strategies to help them find the right prospects. As an experienced Google ads agency, we have carried out many Google Ads campaigns and found that it is a goldmine to generate high-quality leads, if you can leverage it correctly.
From AI-powered ads to search algorithms, Google continuously evolves, making it easy for businesses to attract new leads and convert them with well-conceptualized ads. In this write-up, we will break down 10 of the most influential and result-driven ways to make your lead generation with Google ads powerful enough to keep you ahead of the competition.
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Proven strategies to get the best results from Google Ads
Statistically, on average, you get twice the return for every dollar spent on Google Ads. However, an ROI of 8:1 ($8 in return for every $1) is also well-documented and not unachievable. How do we get there? It requires clean execution, whether you choose to do it yourself or hire a Google Ads specialist. Below are the most productive strategies that help the key metric, such as maximizing Quality Score, lowering Cost Per Click (CPC), and achieving a high Return on Ad Spend (ROAS).
1. Create a robust buyer persona
Before anything else, it's crucial to understand the pulse of your target audience. By using Google Search Console to gather data on user behavior, interest, and demographics, you can create a detailed buyer persona. This understanding will allow you to create ads and content that truly resonate with your audience, leading to improved conversion rates and a stronger connection with your potential customers.
Regular analysis of search console data will provide you with crucial insights into your target audience, empowering you to make data-driven decisions that can significantly improve the performance of your ads.
2. Choose and use the right keywords
For any Google Ads campaign, keywords create a strong foundation. You can use a Google keyword planner to identify your target audience's most relevant and high-intent keywords. Blend the short-tail and long-tail keywords to cover as many search queries as possible to improve the visibility of your ads.
While you select the keywords, remember the keyword intent. Depending on how you are collecting your leads, you will have to align your keyword intent with the ones you choose.
For example, you can target informational keywords when collecting leads from dated resources or whitepapers. But, when you are collecting leads from a quote request, your target keywords should be commercial intent or transactional.
3. Create persuasive ad copies
Ads are the first point of contact between businesses and their targeted customers. A concise, clear, and persuasive ad that consists of well-highlighted USPs will instantly get the attention of the target audience and encourage them to take the next desired action—contacting the business, making a purchase, or signing up.
4. Optimize your landing pages
A landing page is a place where all the potential leads, well, land after they click on your ad. Some of the most crucial landing page best practices are:
- A well-placed CTA button that drives conversion.
- Landing page messaging that is well-aligned with the ad copy messaging.
- Lead capturing tools like form, CTA buttons and/or scheduling tool.
5. Always use ad extensions
Take advantage of the ad extensions to generate leads. Ad extensions are assertive and display additional information about your business within the ads. The most common extensions are site links, location extensions, call extensions, etc, which improve ad visibility through CTR.
6. Take a test to improve your ad performance
As a professional Google PPC agency in Dubai, we continuously analyze Google ads to optimize them further for improved performance. You should, too, use metrics like cost per lead (CPL), conversion rate, cost per click (CPC), and click-through rate (CTR) to track the performance of your ads.
Compare the metrics against the advertising trends' benchmarks to determine where your ads are performing poorly and how you can improve their appeal for better performance.
7. Conversion tracking – a must-have feature
Setting up conversion tracking is a crucial feature that measures the success of your Google Ads lead generation campaigns. The feature tracks customer actions like purchases, signups and form fill-ups, and these will enable you to assess the effectiveness of the ads and refine those further for better performance.
8. Monitor the strategies of your competitors
It is crucial to conduct research on competitors' ad strategies, which can provide essential insights and enable you to identify areas where you can improve and gain an edge. Once you understand what works for others in the industry, you can create more effective and targeted ads for lead generation.
9. Location targeting can be helpful for your business
Location targeting is essential for any business. Google Ads offers this feature to ensure that businesses' ads are displayed in the targeted areas. This helps companies avoid wasting ad spending on clicks from users outside their service area, thus increasing the relevance of advertisements to targeted and potential customers.
10. Remarketing can be immensely useful for you
Remarketing ads are a potent tool for re-engaging, generating, and, in many cases, converting leads who have previously communicated with your website. A sound remarketing ads strategy empowers businesses to reconnect with old users or visitors, increasing the likelihood of converting them into final customers.
Case Study- Google Ads in action
At Proquantic Software, we had a luxury candle brand in the UAE as our client. This brand faced innumerable challenges in keeping its business up during the pandemic. With people no longer appearing in their boutique, they were desperate to find a solution to get back up on their feet. So, upon reaching out to us and after a detailed discussion and planning on online branding strategies, they decided to pivot their marketing of artisanal luxury candles with our Google PPC advertising services.
Trust us when we say that this decision became a game-changer for them. Their online business began to thrive, experiencing organic footfall just like they had in their brick-and-mortar set-up. In fact, they experienced a sharp 3X ROI in just six months from our Google ads services.
Our Google Ads strategy for the client- A success template
We were clear on the aims of the Google Ads campaign. Next was to create a good strategy that delivers results. In the following account of our execution, we share the roadmap to success, reducing cost-per-acquisition while scaling conversions efficiently.
We leveraged the high-intent keywords
- Our team focused on purchase-driven keywords, such as 'buy scented candles in Dubai', 'luxury candle store in UAE', etc., rather than keywords like 'best candles'.
- We also used the Google Keyword Planner tool to find keywords with high conversion and low competition.
We used AI-powered Smart Bidding
- We enabled Google's Smart Bidding feature to optimize conversions automatically.
- We also tested target Return on Ad Spend or ROAS to maximize ads' profitability.
Optimized seasonal market trends
- During the public holiday season of Ramadan and Eid, candle sales peaked.
- We increased ad spending during these times to fetch better visibility and high demand for a boosted ROI.
We retargeted the past and lookalike audiences
- We targeted and displayed the ads to visitors who had communicated with the candle brand in the past, such as those who added the candles but did not make the final purchase. That largely increased sales.
- We also created lookalike audiences using data based on past buyers and visitors to find and target new potential customers with similar preferences and behaviours.
We ran Google Shopping Ads
- We ran PLAs, or Product Listing ads, that carried high-resolution images of the products with compelling ad descriptions to drive increased conversion rates.
- We offered free shipping and discounts at checkout to increase the CTR or Click Through Rates.
Implementing the right strategies at the right time can turn the game in your favour at any time. When done correctly, Google Ads can fetch you the required growth in ROI and strengthen your market foothold quicker than the other SEO practices.
If you lack the infrastructure or resources to run Google ads campaign yourself, it is always wiser to choose a professional and market-experienced Google ads agency in Dubai like ours for assistance.
Final words
The keys to success in increasing lead generation with Google Ads are analyzing the performance, staying consistent with the efforts and optimizing campaigns from time to time to maximize returns on investment. With the blend of determination and the right approach, businesses like yours will get remarkable results that will boost growth, even when the times are adverse. If the resources or skills fall short, partnering up with an experienced Google ads agency would be a wise decision on your part. Need help with your next campaign? Tell us how we can help you.
