Dubai is embracing fast-forward digital technology like IoT (Internet Of Things), AI (Artificial intelligence), and Blockchain at the cusp of great transformation. Businesses across the spectrum are responding to this demand by reorienting their digital posturing for visibility and profitability.
The question is, how do you survive the stiff competition? It is not only important to be known locally but be visible online and grab a secure ranking on Google’s top search results to bring traffic to your website. As digital integration continues to test business resilience, not all enterprises have a smooth journey ahead on the road to digital transformation.
The best solution to the many issues small businesses face today is to leverage the sheer power of digital transformation by getting the services of a professional SEO company. Hiring an SEO company in Dubai early on is a smart move. Shedding skepticism and responding to digital demands, most enterprises invest in SEO strategies now more than just a decade earlier. These are specialized professional agencies working with the long-term aim of bringing digital transformation to your business.
What is SEO?
SEO or search engine optimization is a digital technique of improving a website’s organic traffic aimed at increasing sales by making use of search engines such as Google. It is an umbrella term for different processes – technical SEO, on-page SEO, off-page SEO, and content.
SEO has to potential to bring consistent results by increasing the authority and value of a website. This, in turn, translates to significant gains for a business in the long run. It has become an integral component of most online businesses today. Search engine optimization in Dubai, provided by a host of reliable digital marketing companies in Dubai, is helping enterprises improve their revenue.
Whenever we talk about an online experience, SEO will naturally come into the picture. 68% of online experiences start with a simple query on the search engine, guiding the visitor into a prospective customer. When someone searches for a local business online on their mobile phones, research shows they will most likely visit it within 24 hrs! And it is here that SEO helps you gain visibility.
SEO services for small businesses in Dubai
By now, as internet penetration in Dubai nears 100% and demand for online access to customer demand soar, most businesses have a digital presence of some degree today. In fact, businesses today are far more acknowledging the need to have a digital footprint. Today, nearly 65% of small businesses have their website. Today's best-performing enterprises are guided by top SEO companies in Dubai and registering sound growth.
But how many of these websites are optimized to bring profitability through conversions resulting from organic traffic? Are your customers leaving your website due to poor customer experience? Why isn’t the traffic sustainable and converting into actual sales? Do other components, like content that should have the right keywords to attract the intended audience and design fit together to retain visitors? These are critical areas that need thought.
If leveraged fully, digital power is a force multiplier and can do wonders for your business, especially for small businesses. Small businesses lack investment potential and resources. Hiring an SEO company in Dubai ensures there’s a proper strategy in place to take your small business to the next level, which might have seemed unachievable until now. The level playing ground in the online space means all businesses have a fair chance to rise.
There are numerous examples of small businesses that took the leap of faith and embraced SEO strategies to bring a steady stream of online customers from around the globe. Businesses in 2023 and beyond need a digital edge.
The clear benefits of SEO services for your business
Availing of the expert services of an SEO consultant in Dubai will let you know the areas in your digital identity that need working. Digital presence is not just about building a website and registering on popular social media but looking into the vital aspects of how all these components can come together seamlessly to put force behind digital marketing initiatives. In the long run, SEO strategies implemented by these agencies will help your company grow better and expand your customer base.
While hiring an SEO agency in Dubai for your business has many benefits, we will focus on the prime reasons why it deserves consideration and prompt business action.
1. Higher ranking in search engine results
Why is ranking higher such a big deal? In a single month, the number of times people flock to Google, which is inarguably the most used search engine (*92% market share) today, is a staggering 89.3 billion. It simply means anything that needs to be found has to be on Google. But that’s not all.
Most online visitors barely move beyond the first page in the search results. Let’s say a business that sells premium products but is hardly visible on the search results is losing business to an optimized website in the same niche, which pops up promptly every time people look for a particular product. No wonder, with increased traffic, the probability of converting more online customers into buyers also magnifies.
Apart from this obvious benefit, search engines tweak their algorithm often. Taking the services of the best SEO company in Dubai means access to the technical expertise that can help to keep your business visible and incorporate any changes to keep the website up-to-date. Improved rankings result from sustained efforts in optimizing content, design elements, social media, and on-page and off-page strategies carried over months by these professional SEO agencies in Dubai. The immediate benefits may not be visible, but in the long run, there are guaranteed outcomes.
2. Increased traffic to your website
Before you scramble for the top SEO companies in Dubai to hire one for your business, knowing how your website is the fulcrum of your online business and the central pillar of your online identity is essential. Estimates suggest there are close to 2 billion websites today. These are static, dynamic, e-commerce, and CMS-based websites. But less than 400 million are active. It shows the rapid pace with which new websites are spawning every min. Most websites see almost zero traffic.
Over time, these websites get lost in the unending maze of the internet. If you already have an underperforming website, it's time you look out for the best SEO services in Dubai. They start with a thorough audit of your online assets and suggest a customized SEO plan for making your website healthy enough to attract traffic.
The main aim of the SEO efforts of any SEO specialist in Dubai or elsewhere is to generate enough traffic to your website that organically sustains itself. Creating quality backlinks, posting quality content via blogs, routine updates on social media, and off-page SEO activities drive traffic to the website—granular insights from analytics help to realign digital marketing strategy from time to time. A webpage with good loading speed and intuitive design elements offers a seamless user experience that has the potential to convert a casual visitor into a loyal buyer.
3. Cost-effective route to long-term gains
Increased digitalization means legacy methods of advertisement and attracting customers have become obsolete. This also means more and more businesses are finding themselves in a shared pool where the fight is to bring more customers through digital maneuvers.
This has opened up innovative ways to showcase services and products. Whether it’s a small jewelry shop aiming to ship to borders beyond Dubai or a painting service provider eyeing more business in the next festive season, digital marketing avenues are helping them realize long-term business potential.
Suppose you are availing of the services of the best digital marketing company in Dubai. In that case, your business moves ahead with the assurance that initial investment in SEO services will translate into better ROI. SEO changes are swift. It becomes tedious for a business owner to dig into the intricacies and manage primary responsibilities. Leaving these crucial elements in the hands of a professional SEO expert is a smart move that saves time and money.
Most SEO service providers in Dubai have basic and premium plans to accommodate budgetary concerns, considering Dubai's large mix of small and medium-sized businesses (nearly 3,50,000). Since you have already hired an SEO agency, the sum you would be shelling out to buy SEO tools and products is saved. This makes SEO services a cost-effective option.
4. Think about brand identity
As the epicenter of technological innovation, Dubai provides a perfect opportunity to think bigger. We at Proquantic encourage our clients to see the larger picture. Every business worth its name today in Dubai started small. The two most essential ways to craft a brand identity over time are the ability to clearly put forward the message and offer consistent quality services or products.
While service and product offerings depend on the processes, connecting a loyal customer base is part of a robust SEO strategy. It is also a time-taking process and very crucial to brand identity. The Internet has altered the way people shop and subscribe to services. Mobile phones account for half the global web traffic.
Users today wait for updates on products and services via social media. Businesses are receiving online orders through Facebook and Instagram. It’s quick and easy. It also ensures user concerns are addressed in real-time. Exciting offers and the chance to interact with influencers and other tactical marketing moves help build a customer-centric brand image. Business success rests on brand awareness.
The best digital marketing agencies in Dubai aren’t necessarily the ones with years of service but even new ones with a pulse on current trends and requirements. The digital marketing plan includes a defined path to take a business forward by consciously increasing visibility. If you are a business still thinking about hiring an SEO company in Dubai, we suggest taking the next step and hiring one. All businesses, big or small, delivering quality services and products deserve brand recognition.
5. Optimization and maintenance
Let’s consider a scenario where you have hired the best SEO agency in Dubai, and your business is doing excellent. Your online presence has improved, you have a more significant customer base and a steady stream of online visitors, and your conversion rate has improved. Even after these goals have been met, the job of an SEO consultant is far from over. Now the real effort is to keep this newly acquired status intact. To perform repeated checks, A/B testing, updates, debugging, perform routine audits to keep it going.
SEO is neither an overnight activity that transforms your business magically nor a one-time action. Instead, it’s a sustained effort with iterative processes. Each time an SEO agency puts your web statistics under lenses, it comes up with improvements and suggestions. The idea is to optimize and maintain the healthy nature of your business online.
An optimized website is a traffic attractor.
Parting shot
SEO is indispensable for business success in the online space. A sound SEO strategy executed neatly brings dividends. Small businesses in Dubai, which were initially hesitant, are taking up SEO services now. The investment in SEO has also increased.
We walked you through the benefits search engine optimization brings to your business and why you shouldn’t delay hiring SEO services in Dubai for your business. Take your business to the next level by integrating SEO into your marketing strategy.
Proquantic has been the moving force behind many small and mid-sized companies in Dubai today, helping them do better and realize their true business potential with our tailored SEO services. All good things begin with a congenial consultation. Get in touch with our team today.
