Mr. Zakaria Abbas had a flourishing painting services business in Dubai. But all was not good. He was losing business to others in the industry. In his imagination, he had all components of business integrated into his online strategy to make it work but later acknowledged that something was amiss, especially with the design part, once customers voiced their concerns.
His search for a professional web design company in Dubai led to us. After a thorough analysis, we zeroed in on the weakest link when he approached us. A website that could bring potential clients and business was performing sub-optimally. Poor design, unoptimized content, and missing essential features; indeed, the online address was a recipe for frustration. In short, it was harming his business more than doing any good.
We revamped the web design, worked on the aesthetics, and implemented suggestions, building the website gradually. Created using a popular web designing technology, smart design features, and perfectly optimized content to complement it, it seemed a far cry from the previous one.
Now, his business is doing much better. He prides himself on the fact that customer trust has improved. The keystone in the above use case is the neat web design that stands out and differentiates his business from many others in the fray.
The dynamic digital drift
Three sentiments are noticeable in business today. And it is a global phenomenon. Big companies and conglomerates, which are often quick to absorb technological trends, lead the way in adoption, are using comprehensive websites to offer an immersive experience, give the customer exactly what they are looking for, cut the noise, and refine their brand value. For a small business, a website is critical to putting them on par with others, positioning them as equal claimants in the market share where the customer is drifting to digital experiences and demand fulfillment.
In comparison, a third category of businesses is indulging in a careful reading of the digital churn and making up their minds. Whatever the case, one thing is crystal clear; all businesses acknowledge the centrality of a robust online presence as the gateway to better conversions, expanding customer base, and boosting sales.
Let's see what web designing is and what makes it crucial for a website.
What is web design?
For a moment, step into a customer's shoes. What are your expectations when visiting a website? That it's navigable, not cluttered, and inviting in a way that leaves you wanting to hop from one page to another effortlessly. And lastly, it gives you the information you seek without much fuss.
The whole process of visualization, planning, and implementing these elements in a website spun around the overarching aim of offering a unique user experience (UX) is called web designing.
Each detail, from the minutest to the grandest, which creates a touch point for interaction, is carefully crafted to make it intuitive and aesthetically pleasing.
The design elements, such as appearance (colors, fonts, and images) and layout (how information is structured and classified), come together to present a holistic message and philosophy of the brand that resonates with the visitor.
Top web development companies in Dubai are known for creating websites with stunning web designs. With the advent of hand-held devices, mobile phones, and tablets, websites are designed keeping the expectations of mobile users in mind.
The high point of web designing is eliminating potential distractions that frustrate the user.
What is the difference between web design and web development?
In common understanding, Web design and web development are sometimes used interchangeably. But it's worth pointing out that both are two distinct but closely related fields that complement each other to bring a website to life.
Web design is focused on a website's visual and aesthetic aspects, understandable as the website's look. It uses its layout, color scheme, typography, and user interface design. It involves creating an experiential imprint using design software and tools such as Figma, Adobe Suite including Adobe XD, and Photoshop to create a unique impression in the visitor's mind to retain and convert them into buyers.
On the other hand, web development has to do with the website's functionality and how it blends or integrates with other elements while building a website. Elaborate coding based on popular programming languages such as HTML5, CSS, Javascript Frameworks, and PHP also, frameworks like WordPress imparts rich functionality, interactivity, and other features. Web developers are responsible for seeing that the website is responsive, secure, and optimized for search engines and fares decently on standard performance metrics.
Summarising web design focuses on the users, while web development focuses on functionality, while both combine to make a website work optimally for a business.
Advantages of a good web design
Business in the digital world hinges on the quality of communication you can strike with the targeted audience. The more engaging it is, the better it is. The scramble for top web designing companies in Dubai is attributable to the immense benefits a well-designed website brings for business.
Let's look at some of the critical benefits of having a great web design.
- Visibility and ranking- With hundreds of webpages vying for customer's attention and jostling for higher space in Google's ranking, the elements of a website like the ease of navigation, readability, loading time, sitemaps, URL structure fit together to offer a seamless experience if done well—more traffic to your website and better rankings.
- Tackling bounce rates- A good website design can engage users. A sense of trust and expectation builds up on the initial impression a solid design delivers, coaxing the user to explore the sections of the website. This reduces the bounce rate- a key differentiator between good and run-of-the-mill websites.
- Brand perception- A good web designer employs design elements that make a lasting impression. Creating happy images inside the visitor's mind is essential and helps elevate the brand when coupled with other essentials like content, logo, and images.
- SEO- It is the process of optimizing a website to make it rank well on search engines. The higher visibility in search results is directly linked to the revenue a business generates. Most design elements take care of this crucial aspect and, by default, support SEO efforts.
Five easy steps to find the best web design company in Dubai
Let's get down to discussing and reflecting on the essential points that can serve as a guide.
1. Identifying business objectives
Everyone desires the best services for their organization. The search for the best web design company in Dubai should start with a clear idea of the goals and objectives which the business wants to achieve.
One thing that needs mentioning is Dubai is a hub of technology. The only time you wouldn't be getting a service of your choice is when you aren't looking for one. The immense talent pool is capable of absorbing diverse market demands.
So before you land at one of the web design agencies in Dubai, start with this essential step.
Make a list of all the points; include even those that may fall outside your objectives' scope at first glance. Research intensively to gain ideas about the business benefits a website can bring to your niche. Is it an e-commerce website you are planning to roll out? Would you settle for a responsive web design or an adaptive one?
This initial toil will produce vital inputs at later stages and will serve as guiding points for the web designer to approximate your vision. It will also test the feasibility of your demands and expectations from the web design and development company.
Having a full grasp of the resulting design keeps you in control. It also conveys that you have done your background work rather than entirely relying on the web design company for everything.
As said earlier, Dubai is home to numerous tech companies jostling for space in the fiercely competitive market. Intense clustering of business also means one needs to steer away from those web design agencies in Dubai, which sound too good to be true.
2. Create a list of list of prospective web design companies in Dubai
Once you have etched out broad outlines for your website and how it fits into the marketing strategy and trigger conversion, it's time to find a company that can execute the plan to a tee. But it has to start somewhere. The idea is to filter and reach the executing company in the end. But how to go about it?
We suggest listing some 8-10 web design companies in Dubai. This list can be prepared using a broad set of inputs and should expand to include different criteria. We are giving some pointers to help you bring up this list.
- Pick those that rank higher in the SERPs. You shouldn't limit yourself to the first page itself. Beyond the ads, some of the best finds exist on the subsequent pages.
- Include suggestions/recommendations from people who may have availed of their services. Word of mouth helps. It allows you to have an inside view of things.
- While the thumb rule is to pick established agencies, new entrants in the market should not be overlooked. Dubai's competitive landscape means even new web design agencies can deliver professionally and hold promise.
- Avoid those with an overt sales pitch.
3. Trimming the list based on identifiable parameters
With a neat list of around ten top web design companies in Dubai, let's apply some common yet powerful filtering criteria. Subject all the service providers to this vital check. This comparative analysis will help you to understand the type of service offering and the quality. What should you be ideally looking for? Well, we have got you covered at each step. Just follow these guidelines to make a sound criteria-based judgment. It can seem exhaustive but trust us, this essential step will separate the grain from the chaff.
Let's see what elements you should be ideally verifying.
- First of all, start with the website. A company's website reveals a lot about its service offerings and capabilities. Important website metrics such as loading times, common errors, layout, and design will demonstrate the seriousness of a web designing agency's commitment.
- Check if the web design company has a substantial social media presence. In the digital world, a social media address is the most sought-after place to have an organization's visibility and brand potential. It also tells about the keenness with which a service provider pursues customer interest by making itself open and transparent.
- Reviews and testimonials from previous or existing clients go a long way in bolstering customer confidence. Most of the time, these can be found on the website pages or the social media channels the company is using. Please take note of it.
- Another differentiator would be stumbling upon a similar deliverable you seek. It would mean that a web design company can confidently do such projects.
4. Get into consultation rounds with shortlisted agencies
Going through the preliminary steps may be time-consuming and often iterative, as much as the one we will discuss here. Still, it also ensures that you arrive at Dubai's best professional web design company. It also ensures you have a firm grasp of the market in Dubai and the kind of services that can be expected.
Setting up a meeting with the service provider is where all the labor you have put in previous steps can be put to good use. It consequently means you may be having a bunch of queries.
A face-to-face conversation will let you explain your requirements and see if the concerned agency can meet them reasonably. While for the web design agency, it is an excellent way to showcase their best works at this converging ground.
Much can be gleaned from the queries that flow from either end and the emerging responses. Do they have an in-house talent pool, or will they outsource the task? Are they in sync with the latest trends and developments in the design space? How comfortably were your queries answered? Also, pay attention to the questions your web design company might be asking. Are they accommodative and sensitive to your unique requirements or persuading you to align your needs into their formats? If the web design agency records your requirements without offering any suggestions, it's advisable to request their ideas and recommendations and then assess them. The technical aspects, the easy acceptance of ideas, and confidence give away most things you need to make a wise choice.
5. The pricing considerations and finalization
Past the previous stage, it is almost certain that some companies would leave good first impressions. These are the ones worth pursuing. You will likely be in the final step of seeking the right web designing company!
Pricing considerations may fluctuate greatly in the Dubai market. Finding an affordable web design company in Dubai that fits your budgetary requirements should be paramount. Moreover, as a general observation, quality services come at a premium.
If you find a company that translates your vision into reality and fulfills your requirements reasonably, go for it, even if the charges are a bit more than average.
Also, it has been seen that the cost of designing an average website may range anywhere from AED 2,000 ($600) to AED 10,000 ($3,000) in Dubai.
Most web design companies' pricing strategies in Dubai would fall around this estimate. There is always room for negotiation, and nobody wants to lose a customer to trifles.
One of the most crucial aspects is the services the executing agency agrees over. The SLA (service level agreement) should include points safeguarding your interests as a client entitled to timely and quality service.
A good web design company would include regular updates, periodic changes, and upgrades in their service offerings to keep your business up and running at all times. Also, remember to get an annual maintenance contract (AMC) and after-sales support, which ensures you have the support you require in critical times. An informed comparison of the shortlisted agencies on these parameters will help you decide.
Wrapping things up
The listed points will help you zero in on the best web design agency in Dubai and help your business reach newer shores.
We at Proquantic are pursuing the twin mission of educating and assisting in decision-making, enabling our readers and prospective clients to make wise decisions aligned with their business needs.
Our pool of web designers at Proquantic is adept at creating immersive, intuitive web designs, keeping usability and UE at the core. We invite you to be a part of our success story and approach your business needs with a refreshing viewpoint.
