The demand for handyman services in Dubai, a city with 3.83 million people, is growing. The reasons are not hard to guess rapid urbanization, the expatriate population seeking rental properties after a brief COVID-induced dip in real estate demands, and an ever-growing renovation demand from apartment owners, condos, malls, and hotels during festive seasons.
What makes the handyman services in Dubai a uniquely competitive space?
The competition is at an all-time high, so much so that even businesses and entrepreneurs with other services as their mainstay, like painting or pest control, are offering handyman services as part of their service range. Then there's new players entering the market every year.
Google Ads- A strategic business choice
We are just past Christmas and New Year when demands for repair and maintenance soar. As a handyman service provider in Dubai, could you do brisk business? Or struggled to reach your target audience and register sales? What options do you have if your company fails to do enough business despite having an online presence (business website, Google Business Profile, etc.)?
The solution? Google Ads. This powerful tool empowers handyman service-providing entrepreneurs in Dubai to quickly advertise their services, functioning uniquely compared to other marketing forms. With Google Ads, you're in control.
Traditionally, promoting a service or product requires a significant investment to display an ad on a website. However, with Google Ads, you only pay a small amount when your ad is clicked. This cost-effective approach highlights the importance of running ad campaigns in areas where they are most likely to be clicked and acted on, ensuring you get the most out of your budget.
How Google Ads work?
Google Ads works on the principle of using a combination of relevant keywords and cookies. Cookies are small pieces of data stored on a user's device when they visit a website. These cookies help track user behavior and preferences, which in turn helps target the right audience for your handyman service ads. It's a relatively easier solution for all businesses to make a mark on the internet. Google Ads campaigns are made for search engines to crawl, and the perfectly conceptualized ones give enterprises a leg up.
A Google Ads campaign for a handyman business benefits service-provider enterprises immensely by crisply showcasing the various skills and services of the businesses being promoted.
Before moving toward the nitty-gritty, let's look at the basic details – crucial for entrepreneurs to know before leveraging Google Ads. Keep reading below:
What is Google Ads for handyman services in Dubai?
Google Ads for handyman services is not just a way to boost your business, it's a path to increased sales and growth. By leveraging this advertisement medium, your handyman service provider company in the city can rank high on search engine results, generating more traffic and ultimately increasing your sales.
Why should handyman service providers in Dubai choose Google Ads?
The market for handyman service in Dubai has experienced a significant growth that is driven by rapid urbanisation by its expatriate population. In fact, the market is projected to achieve a CAGR of 12.20% by the year 2032.
Google Ads poses an essential tool for handyman businesses to reach more customers and gradually increase business growth. Google Ads help handyman businesses to:
1. Control costs of ads Google ads enable handyman entrepreneurs to manage costs and set monthly bids and budgets.
2. Monitor performance
It helps enterprises measure their ad performance, including CTR, cost per lead, and other metrics.
3. Reconnect with web visitors Google ads enable handyman businesses to reconnect old visitors and previous customers.
4. Enhance brand awareness Google ads enable entrepreneurs to increase their business's brand awareness and enhance their target audience's visibility.
5. Target the potential leads Google ads assist handyman businesses in reaching customers and proactively searching for handyman services.
Setting up your Google Ads campaign
In case you are setting up your Google Ads campaign yourself, then here are the steps that you should consider:
Step 1: Defining Handyman Service campaign goals
Setting up a Google Ads campaign is the first crucial step that you have to take to reach your target audience and promote your handyman service. Once you follow the easy steps of setting those up, in a short span of time, you will be able to experience a boost in your visibility and also increase your customers effectively. In the next steps, learn more about how you can boost your online presence while driving business growth with Ads.
Step 2: Conduct keyword research on handyman service
Conducting keyword research on handyman services will help you understand the exact words people use when searching for handyman services online. Once you identify the most popular keywords, especially in your area, you can optimize your ads and websites to attract more potential leads.
The keyword research will enable you to tailor your content to align with your target audience's matching needs and interests, thus increasing the chances of getting your business a higher rank across all search engines. With the use of the most relevant keywords, handyman business entrepreneurs can establish themselves as an authority in the industry and fetch more organic website traffic.
Step 3: Setting up ads and ad groups
While setting up ads and ad groups for handyman services, you have to ensure that they are relevant to your targeted audience. For instance, you can create ad groups for different services like 'property maintenance,' 'home repairs,' and 'handyman services.' Each ad group can have specific ads and keywords related to that service, making your campaign more targeted and effective!
Ad copy must include a compelling heading backed by a clear call to action. Ads should be informative and concise and always highlight the benefits of your services. Once the ad groups and ads are tailored to the audience's needs, you can boost the chances of attracting potential customers to your business.
Step 4: A compelling heading does half the job
Whether its hoarding ads, TV ads, or even Google Ads, having a striking headline will always grab the attention of your target audience. It should carry the tonality of a potential customer's problem and the solution you have to offer. This is like the thumb rule for creating any engaging headline potent enough to convert the lead into the final customer. If it impresses at first glance, it will bring you enough organic impressions to rely on.
Step 5: Setting up your bidding strategy
While setting up a bidding strategy, it is crucial to consider aspects like your scope of projects, customer budget, and expertise. When you understand these key elements, your bidding strategy will be tailored well to meet potential leads and stand apart from the competition. Also, highlighting your skills, competitive pricing, and experience will get you more clients and win more bids.
Attention to detail, professionalism, and communication are essential when submitting your bids. Once you follow these guidelines, your chances of growing your handyman business and securing profitable projects will be amplified as well.
Step 6: Monitoring and optimizing your ad performance
It is also crucial to track your handyman service ads' performances and make the necessary edits to improve their effectiveness. Monitoring and optimizing ad performance will help you amplify your conversion rates by enabling you to reach more potential customers. By analyzing the performance data, you can make informed decisions, and this step will ensure that the ads deliver the best results. Optimization will keep your ads at the top of their performance and attract more business.
Step 7: Leveraging ad extensions
Ad extensions will enhance the potency of your handyman services. You can display links, locations, phone numbers, and other relevant information as extensions, which will make your business easily reachable, with higher chances of conversion and increased visibility. Displaying the most relevant information will make your ad more informative, credible, and compelling. Take advantage of these extensions and make it easier for customers to learn about your handyman businesses and call you.
Step 8: Implementing conversion tracking
It is important to track your conversions and leads to understand whether your Google Ads efforts are working and need improvement. Conversion tracking is a feature in Google Ads that allows you to track specific actions that users take on your website after clicking on your ad, such as making a purchase or filling out a contact form. Once you accurately measure the campaign's success, you can always make an informed decision about increasing your ROI and optimizing your marketing strategy.
Conversion tracking will also enable you to examine the channels that drive the most leads and conversions. This will allow you to focus on those and strengthen your efforts to extract the maximum value from your business. With conversion tracking, you can make data-driven decisions and attract more customers.
Why should Dubai-based handyman services choose Google Ads service providers?
A handyman business in Dubai must always partner with a professional Google PPC ads agency. Such companies have specialized knowledge and experience in optimizing campaigns to fetch the maximum returns. Their services come with many benefits, like identifying the most relevant keywords, creating compelling ad copy, efficiently managing budgets, monitoring performances, and more.
Such tasks can be daunting for entrepreneurs and business authorities without experience, skills, or proper infrastructure.
Let's examine the key reasons why handyman enterprises need professional Google Ads assistance.
Conducting competitive analysis
Experienced Google Ads service providers analyze and devise the most potent strategies for identifying opportunities and standing out in the crowd.
Expertise in campaign management
Professional Google PPC advertising agencies manage all kinds of campaigns, including crucial aspects like performance monitoring, optimizing landing pages, creating ad copies, and allocating budget.
Reaching target audience
Ads agencies’ professionals effectively target the right customer demographic through audience segmentation and targeted keyword research.
Saving time
Google Ads management is a time-consuming task. Having a dedicated team to handle that allows the entrepreneurs to focus on other aspects of the business.
Data analysis and reporting
Professional Ads agencies accurately interpret the data on ad campaigning, identifying areas where ads can be improved and making informed decisions based on performance metrics.
Better ROI
With the right optimization of bidding strategies, keyword selection, and ad copies, professionals can enjoy maximized ROI on every ad spend.
Industry-based strategy and knowledge
Google Ads professionals stay updated on every update of best practices and platform changes, which allows them to generate effective targeted ad campaigns.
Conclusion
Google Ads is a transformative solution for handyman enterprises operative in Dubai, willing to shine in the city’s immensely competitive market. The platform enables measurable outcomes, controls cost, and allows precise targeting, empowering entrepreneurs to boost their business visibility, generate more ROI, and attract more leads.
Managing and setting up campaigns may feel challenging for busy business owners; hence, partnering up with an experienced Google Ads agency in Dubai will enable businesses to leverage their full potential and reap the benefits. By embracing Google Ads, handyman service-providing companies of the city will be able to connect to the right audience, creating a stronger market foothold, and getting more growth opportunities to thrive.
