Your travel agency business offers an unparalleled customer experience, perfect packages for vacation (customizable too), and seamless itineraries. However, the phones are barely ringing and the website traffic going up at a snail's pace. The high-spending travellers that you have been targeting are booking their trips with your competitors, and you are probably just wondering – what is going wrong? The answer here is 'visibility'. The next question, is invariably – what can you do to make things right? The answer is Google Ads, a powerful tool that can transform your business's online presence and drive sales.
Revitalizing business with Google Ads
Gone are the days when people used to push the door into a travel agency office to plan their next trip. Today, even at the wee hours of 2 AM, with just a few taps of our fingers, we search for 'best luxury desert safari in Dubai' or the 'best resort near Palm Jumeirah’. Whichever appears and fits best with the user's requisites, wins the game. And precisely at this point, Google Ads step in.
Google Ads is beyond just another advertising tool; it's like the Golden Ticket you have been looking for to rejuvenate your travel business. With Google Ads, your business can precisely reach the targeted audience, facilitate instant booking in your portal, and your business gradually experiences a skyrocketing ROI.
But to be honest, only running ads will not do – Google Ads requires a winning ad strategy by its side, as well, that is tailored for the immensely competitive travel industry of Dubai.
If you think this guide is just another piece on 'Google ads for beginners' by another ‘Google PPC ads agency,' then let us tell you that we are offering more insights along with that. Insights on how you can outperform the competition by leveraging data-backed strategies, AI-powered bidding, and the latest industry trends. Once the blog concludes, Proquantic Software UAE is confident that you will know how Google Ads will work for you.
Dig in.
Google ads for Dubai’s travel industry
Dubai's technological advancements have turned the city into a global tourism hub for businesses. The country experiences more than 8.5 billion daily searches on Google. The search engine offers a versatile medium for consumers to reach travel agencies, and for the latter, too, Google provides an expansive platform to reach targeted customers. When you decide to leverage Google PPC advertising, you are allowing your company to tap into this vast space of opportunities that drive growth.
Understanding Google Ads
Formerly called Google AdWords, Google Ads is a prevalent platform for online advertising that empowers enterprises to display their ads on the Search Engine Results Pages (SERPs) along with its advertising network. For travel agency businesses, this means reaching the most relevant audiences who look for travel and related services, thus making Google Ads a versatile tool for brand visibility and lead generation.
What benefits do Google Ads bring to travel agencies?
For the travel agencies, Google Ads primarily facilitate:
Flexibility: Google Ads are suitable for agencies of all sizes. The medium allows for running scalable campaigns that align with the business goals and budget.
Precision Targeting: Google Ads helps businesses reach their target audience, whose parameters are set with demographics like locations, interests, age, gender, and more. This ensures that the ads reach the right people at the right time and that conversions take place.
Measurable ROI: Google Ads tracks performance metrics to assess the effectiveness of the company's campaigns and facilitate data-driven decision-making.
The basics of creating a winning Google Ads strategy for travel business
Want to maximize the effectiveness of your Google Ads campaign? Read below to know which ones can make you a top player, tailored to Dubai’s travel market trends:
1. Location-based targeting
When you focus on campaigns in certain areas where you are definite about finding the target customer, your effectiveness will shoot up. Attract high-intent customers with keywords like 'best hotels near Marina Bay' or 'Dubai Dhow Cruise Bookings.' Using local keywords increases engagement and relevance.
2. Optimize your strategies for mobile viewing
Dubai has a high mobile penetration rate, and choosing to optimize Google Ads for mobile is significant for your business growth. Today, consumers search, surf, and purchase online with brands that engage them via mobiles. While optimizing, make sure the pages are on the mobile open quickly and give your customers a seamless experience.
3. Leverage smart bidding
Smart bidding is an excellent way of optimizing and automating your bidding strategies so that they yield the desired results. Whether you aim to achieve a specific return on ad spend (ROAS) or maximize conversion, Smart Bidding will help you adjust the bids in real-time. This means that Google Ads will automatically set the right bid for each auction, helping you to get the most value from your campaign.
4. Include video ads
Video content wears the crown when it comes to getting users' attention from popular social media platforms to amplify brand visibility. Right from customer testimonials of your company to footage of live/virtual tours and destinations, video content offers a lot of scopes for active audience engagement. Creating video content will resonate with the audience of your targeted market.
5. Leverage ad extensions
Many business owners fail to utilize the ad extension feature of Google Ads, which drives more clicks and provides additional value. Extra information like special offers, contact details, location, etc., makes the ads more effective and appealing. Implementation of ad extensions boosts click-through rates or CTR and performance of the ads.
The emerging trends in Google ads
Staying aligned with the current and emerging trends in Google PPC advertising will give your strategies a competitive edge. You can consider the following:
AI-based advertising
AI and ML are transforming the vast field of digital advertising. Google's AI-powered tools, such as responsive search ads and Smart Bidding, optimize ad creatives and placements, gradually increasing ROI and reducing cost.
Once you start leveraging AI, you can easily predict customer preferences and customize your ads accordingly to boost engagement and conversion rates.
Voice-based optimization
Voice-activated devices are on the rise, and the trend of voice search is proactively influencing a solid chunk of search queries. It is essential to optimize Google Ads for voice search by targeting longtail keywords that carry common phrases and common tones. This will ensure your agency appears in relatable and relevant voice searches.
Did you know?
Voice search reportedly influences nearly 30% of all search queries, naturally reshaping keyword strategies.
Video ads are growing
Videos are dominating digital content consumption. It is reported that by the year 2025, video ads will account for nearly 60% of ad revenue. So, it is wise to invest in creating high-quality video ads that will boost your agency's engagement rates.
Focusing on the first-party data
With the phasing out of third-party cookies and the increase in privacy regulations, using first-party data has become a mandate. Curating and utilizing data directly from consumers creates space for personalized ad experiences.
Focusing on local advertising
The term 'near me' is widely used by users and is gaining more relevance. While framing your geo-targeted campaigns and local SEO strategies, keep the keywords with this phrase in mind to seek the attention of clients from locations seeking services from you.
Challenges in Google Ads and how to overcome them
Google Ads carry a lot of potential, and it is crucial to bypass them for you to fetch and ensure an optimal performance. Here are two ways to do it:
Rising CPC
The cost per Click for Google Ads has been rapidly increasing, highlighting the intense competition. To manage the increasing costs, you have to focus on improving the Quality Score. How do you do it?
- Refining your keyword strategies
- Optimizing your landing pages
- Improving your ad relevance
Banner Blindness and ad fatigue
Mobile users encounter numerous ads daily, which can lead to banner blindness and ad fatigue. To combat this, create ads that are engaging, relevant, and appealing visually, giving value to the audience.
Want to leverage Google Ads?
ProQuantic Software understand that, at first, investing in Google Ads may seem to be a hefty investment. But in the long run, the benefits it promises to fetch (if leveraged correctly) will make you feel that the investment is worth it.
Now, to save some initial investment, you might be tempted to take it upon yourself, but as a professional Google Ads agency with a dedicated team for it, we can tell you that you have to have market and subject knowledge to conduct it.
Running a business is itself a full-time job, and taking time out for planning Google Ads strategies might feel like overkill. Also, considering the variety and types of content you need to create for the ads, it's too overwhelming, and you would need a team for that.
So why not choose us as your Google PPC ads agency?
Here’s what we can do for you:
- Analyzing market dependencies, suggesting best bidding strategies, and monitoring Google algorithm changes so that you get the maximum ROI.
- Conduct intensive research on your CRM data and leverage the Google Ads Data manager to analyze the metrics, such as looking into SEO scores and spotting underperforming campaigns to suggest optimization strategies.
- With proven knowledge and expertise in keyword research, bidding strategies, ad copywriting, and budget management, we will handle your Google Ads account end-to-end.
- Our team members are well aware of Dubai's cultural preferences and are aligned with them, as well as the right strategies for creating compelling ad copies that resonate with, attract, and convert leads.
- Our Google PPC advertising plans are cost-effective in the long run.
Signing off
Dubai's digital landscape in the travel industry is transforming rapidly, and using Google Ads is the ultimate key to unlocking profitability and growth. Whether you want to attract the engagement of luxury travellers, business professionals, or tourists on a budget, Google Ads can significantly put your agency ahead of the brimming competition.
Right from AI-based ad optimization, video advertising, and Smart Bidding to precision targeting, leveraging the latest trends will ensure that your campaigns have the maximum impact.
Are you thinking of updating your online ad strategies and performance? Proquantic UAE is just a call away. Talk to our team of experts today.
